$0 → $6M: How we approached profit & systems

Most agencies never hit $1M ARR.

We bootstrapped to $6M in 2 years.

But here's what nobody tells you about building a profitable agency.

Everyone keeps asking us the wrong questions:

- "What growth hacks did you use?"

- "What's your secret to scaling fast?"

- "Which tool made the biggest difference?"

NO HACK gets you to $6M.

We just executed fundamentals better than everyone.

When Mich and I started ColdIQ, we made one decision that changed everything: profit comes first. Always.

Most agencies were burning cash to "scale fast".

We were obsessed with one question:

"How do we make money faster than we spend it?"

Here's the exact framework that took us from $0 to $6M ARR:

1. Profit-first from day one (No losses. Ever.)

Every new product, service, or hire started with one brutal question: "How fast can this make money?"

Most founders think you need to lose money to grow, which is completely wrong.

2. One source of truth for everything

All our financial and operational data lives in real-time dashboards.

Cash flow, unit economics, plan vs actual - everything visible at a glance.

The correlation became obvious - founders who can't see their numbers clearly can't make good decisions.

3. Revenue analysis

Custom dashboards breaking down top customers, products, and regions.

We knew which clients were most profitable, which services had the best margins, and where to double down.

4. Systems

We built systems that could run without us.

Every process is documented, and every workflow is optimized. The business had to work even when we weren't there.

And that's just the preview.

We're going live to walk through our exact framework - the same one we wish we had when we started.

October 1st 18:00 CET | 09:00am PST | 12:00pm ET

📩 Join us here.