ColdIQ Sales Tech Lab #10

ColdIQ Sales Tech Lab 🧠👨‍🔬

Hello, sales tech enthusiasts! 👋🏻

We're back with another installment packed with the latest and greatest in sales technology.

Without further ado, let's dive right into this freshly curated batch of tools, tips and insights.

Tool of the Week ⚙️

For a solid all-round outbound platform, you might give Lemlist a try.

Lemlist has everything you need to run an outbound campaign. Start by building your contact list using their B2B database to find and verify email addresses and other contact info. Push leads to the campaign and design your sequence. And don't limit yourself to just emails - leverage multichannel outreach and reach out to your prospects on LinkedIn or even cold call them.

Profile of the Week 👤

Prospecting in 2024 is harder than ever, but with the right approach, it's still manageable. We're featuring Jed Mahrle in our Profile of the Week this week.

On his profile, Jed shares tips on how to create more sales opportunities and reach out to people so they actually want to talk with you. After all, half the sales job is just communication. Check out Jed's approach for finding warm prospects and getting on their radar.

Post of the Week 📈

Personal branding is one of the best things you can do in 2024. It builds credibility, drives engagement, and enables networking. This week, Jake shared 8 proven templates for creating posts that get attention and help you tell a story, so people actually want to read it.

Data Source of the Week 👩🏻‍💻

Unify has access to more than 120 million B2B contacts and performs data validation to surface accurate email addresses and phone numbers.

But Unify doesn't stop at just contact data. You can also leverage their intent signals to know exactly who to focus your energy on. These buying intent signals help you pinpoint prospects who are actively researching solutions like yours, so you can show up when they need you most.

Play of the Week 🚀

This week's play is a clever tactic for identifying potential prospects who are actively advertising - a strong signal for the marketing industry.

If they're running ads, it likely means they're in marketing mode, trying to drive awareness, leads, or sales. This makes them potentially more receptive to new vendor conversations that could further support their efforts.

By leveraging the power of Serper's ad detection capabilities integrated into your Clay workflow, you can quickly uncover companies running LinkedIn ads.

Don't even worry about the details, Harry's got a Clay template ready for you.

So all you have to do is to add your prospect list and voilà.

Hope you enjoyed today’s newsletter!

Just wondering – how do you feel about it? Is there anything you'd like to see added or changed?

If you need help building outbound systems that sell for you 👉🏻 Check out our coaching program

Do you want to build outbound systems that sell for you? 🫱🏻‍🫲🏼 Let’s chat