ColdIQ Sales Tech Lab #14

ColdIQ Sales Tech Lab 🧠👨‍🔬

Hey everyone!

Get ready for the latest updates from the world of sales technology! In today's edition, we will touch on automating GTM strategies, reactivating prospects from your best databases, data enrichment & new, exciting Clay feature.

Let’s dive in!

Tool of the Week ⚙️

Targeted lead generation is crucial for B2B success, focusing on reaching the right audience with the right message at the right time. However, traditional manual GTM processes are slow, error-prone, and difficult to scale.

Automation is the solution, and that's where Cargo comes in. Cargo centralizes your GTM operations, allowing you to manage list building, enrichment, sales outreach, lead assignment, routing, and signal-based campaigns from a single no-code interface.

With Cargo, you can reach more high-quality prospects likely to convert. It cleans, enriches, and syncs data with your CRM, ensuring precise targeting every time.

Profile of the Week 👤

This week we highlight the profile of Arnaud, co-founder of Breakcold, CRM to engage and contact prospects with LinkedIn, Twitter & email, in one place.

On his profile, Arnaud shares LI content tips to organically grow your audience, thoughts on the best B2B sales tools, and expert advice on how to fill your sales pipeline.

Follow Arnaud to gain a wealth of knowledge from his years of experience in the B2B sales technology space.

Post of the Week 📈

A great database may be closer than you think. Just take a peek at your CRM or newsletter list. You are one step ahead because you target people who already know you. Now all you have to do is to reach out with the right value prop. Additional data enrichment and qualification of leads can help a ton.

In his post, Dan explained in detail how to do it. Sit back, relax, and you can study his extensive workflow. 🤓

Data Source of the Week 👩🏻‍💻

FullEnrich is a data enrichment platform, to find emails and phone numbers of your prospects. You can upload a spreadsheet, export search results from LinkedIn Sales Navigator, or integrate with any app using Zapier, integrating FullEnrich's data directly into your current workflows. FullEnrich aggregates contact info from 15+ vendors, to maximize the chances of finding data.

Play of the Week 🚀

Clay announced a new feature "job changes". You can track a list of people to trigger specific actions when their employment status shifts. Typically, changing jobs or filling vacant positions is an ideal moment to engage in a conversation about emerging needs and challenges. In his post, Brandon outlined several practical use cases.

Thanks for being with us!

How's the newsletter working for you? We’d love your thoughts, suggestions, and concerns!

If you need help building outbound systems that sell for you 👉🏻 Check out our coaching program

Do you want to build outbound systems that sell for you? 🫱🏻‍🫲🏼 Let’s chat