ColdIQ Sales Tech Lab #18

ColdIQ Sales Tech Lab 🧠👨‍🔬

Hey there, welcome back! Thanks for being with us for another week! Can't wait to tell you all about the latest in sales tech.

Ready to start?

Tool of the Week ⚙️

AI won't write a good cold email for you. It still needs a human touch.

It might be too general, and schematic, not touching the real issues, and probably won't capture your prospects' interest. However, it can be helpful to fine-tune your messages.

And here's where Twain.ai comes in.

It's like having a co-writer. It analyzes your target audience and suggests personalized hooks that capture attention right from the get-go. And you don't need to spend hours agonizing over the perfect phrasing - Twain.ai offers up suggestions that you can tweak to fit your style. It's straightforward to use.

You can also use the recent integration from within Clay! So take advantage of the enriched data you have, and use Twain to create compelling messages.

Profile of the Week 👤

Let's shine a light on Nick Cegelski - a key voice in the sales community.

His podcast provides actionable sales advice and has become a go-to resource for sales reps looking to refine their skills. 

Nick's approach is straightforward and grounded in practical techniques that resonate with both new and seasoned salespeople. 

Nick's profile is a valuable follow for anyone interested in mastering the art of sales.

Post of the Week 📈

Ruben's the guy you want to follow for everything about AI. And if you're using ChatGPT, do it right.

In his post, he shared how advanced ChatGPT techniques can revolutionize your prompting. Ruben breaks down complex concepts like zero-shot vs. few-shot prompting, chain-of-thought prompting, and multimodality into easily digestible explanations.

By mastering these techniques, you can optimize your AI interactions for better outcomes. Check out Ruben's post here and master AI before it masters you.

Data Source of the Week 👩🏻‍💻

Sales triggers are key to effective outbound sales, representing specific events or indicators that signal optimal opportunities for outreach when prospects may be primed to purchase.

Trigify harnesses these triggers, offering a platform to detect, monitor, and exploit sales opportunities. The platform enables the opportunity to create evergreen campaigns, based on particular triggers. You can set up automation so that the data refreshes at certain times, then is pushed to Clay, and then to your sequencer.

Play of the Week 🚀

No worries Dujam is still our gem in ColdIQ. However, the fact that someone has just lost or changed their role can be a great sales trigger. For many companies, this could mean that they have lost key services and may need a replacement.

In his video, Dujam showed how to identify such companies using only Clay. This clever prospecting strategy not only helps you find potential clients in transition but also allows you to offer timely solutions when companies are most likely to need them

Thanks for being with us!

How's our newsletter landing with you? Your input could help shape its future. Do you have any thoughts, ideas, or even concerns to share? We're all ears!

If you need help building outbound systems that sell for you 👉🏻 Check out our coaching program

Do you want to build outbound systems that sell for you? 🫱🏻‍🫲🏼 Let’s chat