ColdIQ Sales Tech Lab #20

ColdIQ Sales Tech Lab 🧠👨‍🔬

Welcome back, everyone! Great to have you with us for another week. Shall we explore the latest news in sales tech?

Tool of the Week ⚙️

Understanding your customers and their needs is crucial for successful sales, but gathering insights from multiple platforms can be a daunting task. This is where Common Room steps in to simplify your process.

Common Room consolidates data from all your customer touchpoints - whether it’s social media, community forums, or support channels - into one unified dashboard. You can gain deep insights into customer behavior, sentiment, and engagement with just a few clicks. This enables you to tailor your outreach, anticipate needs, and build stronger, more personalized relationships with your prospects, all from a single platform.

Profile of the Week 👤

Lara Acosta is a must-follow for anyone looking to elevate their presence on LinkedIn and beyond.

People trust and buy from people, not companies. So for anyone offering a product or service personal branding isn't just an option - it's a necessity.

Lara's feed is packed with actionable insights on how to craft compelling posts, create irresistible hooks, and master the art of storytelling. Whether you're struggling to structure your content or looking to leverage AI for content creation, Lara shares valuable strategies, including her top GPT hacks, to help you stand out in a crowded market.

Post of the Week 📈

Ever wondered if a website visitor outreach system is worth implementing? The answer is yes - but only if you do it right.

Dan shared how tools like RB2B can help you identify LinkedIn profiles of your US-based website visitors, enabling a strategy called "inbound-led outbound."

But before you dive in, keep in mind: this isn't about hard-selling or magically turning website clicks into leads. It's about starting meaningful conversations with inbound prospects through outbound efforts.

Check out Dan’s post for more details.

Data Source of the Week 👩🏻‍💻

Your current customers can be the best data source for building a pipeline.

Ocean.io allows you to clone your best customers with their lookalike search. Just plug in the URL of your ideal customer, and Ocean.io generates a list of similar prospects, helping you target the right companies and people.

Play of the Week 🚀

Feeling like your sales strategies are falling flat? It's not just you - outbound is tougher than ever.

Response rates have plummeted to fractions of what they were last year. The pressure is on, with higher activity targets and more automated outreach tools flooding inboxes.

But there’s good news. There’s a new model that’s thriving in this challenging environment. It’s all about content-driven, signal-based selling that’s been gaining traction with C-level execs, cutting through the noise and building trust over time.

What’s the result? Shorter sales cycles, higher close rates, and a company culture where everyone’s winning.

Check out Adam's thoughts on this new approach.

Thanks for being with us!

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