ColdIQ Sales Tech Lab #21

ColdIQ Sales Tech Lab 🧠👨‍🔬

Welcome back, everyone! It's fantastic having you here again! Are you ready to catch up on some cool sales tech updates?

Tool of the Week ⚙️

Artisan aims to replace and automate the entire GTM team with their AI software products. You can chat with your AI SDR, to delegate tasks and share more context about your company, which they use to create sales campaigns.

With Artisan you can easily manage your inbox infrastructure - warm up domains, monitor mailbox health, track DNS settings, and take placement tests to ensure you're landing in the primary inbox. Without leaving the platform, you might even build your contact list, as Artisan offers a B2B database and data enrichment. There's also the opportunity to identify intent data, technographic and scrape websites.

Profile of the Week 👤

Jed is at the forefront of people to follow from the lead gen industry. He shares tips on outbound strategies from the top tier on his profile. Jed covers everything from list building, ICPs, writing cold emails, and sales tools.

Take a look at Jed's profile for some tips on generating more sales leads and approaching people in a way that gets them interested.

Post of the Week 📈

What if you could identify and send a personalized message to your website visitors?

These prospects already know you and have shown interest. Maybe a gentle reminder could lead them to buy?

In his newest LinkedIn post, Mich shared tools that will allow you to automate this workflow.

This exact process allowed us to generate 6 opportunities after sending only 170 emails.

Data Source of the Week 👩🏻‍💻

Lemlist offers a platform for email and LinkedIn outreach but also allows you to build a list with their B2B database.

Each lead is verified in Lemlist, so you can directly connect with key decision-makers
and save time by eliminating manual tasks, complex setups, or incorrect contacts. You can filter your search by specific criteria, such as technology, company size, industry, or location to target prospects aligned with your ideal buyer.

Play of the Week 🚀

Aaron has shared a straightforward approach how to kickstart your GTM motion using LinkedIn Sales Navigator.

In his recent LinkedIn post, Aaron breaks down his SalesNav strategy into five key steps:

1. Set up personas: Recognize that different people have different priorities.

2. Build trigger-based lists: Always have a clear reason for reaching out.

3. Utilize lead lists: Track acceptances and performance by saving prospects to lists.

4. Extract contact data: Use your preferred tool to gather emails and phone numbers.

5. Create specific sequences: The more tailored your sequence, the better the results.

Aaron's mantra? Don't overcomplicate things. Focus on putting relevant messaging in front of the right people.

Check out his whole strategy here.

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