ColdIQ Sales Tech Lab #27

ColdIQ Sales Tech Lab 🧠👨‍🔬

Hey everyone, excited to have you with us for this newsletter!

Check out the coolest sales tech finds we've got this week! 🚀

Tool of the Week ⚙️

At ColdIQ, we’re all about finding the best tools to drive results. For email marketing automation, we tested every option on the market, and Customer.io stood out as the clear winner.

With Customer.io, you can reach leads at the perfect moment through real-time, personalized messaging. Here's what sets it apart:

• Automated communication by action: emails, push notifications, and SMS triggered by user actions.

• Instant reactions: engage leads instantly with timely reminders, offers, and incentives.

• Hyper-personalization: tailor every interaction to feel relevant and valuable.

• Deliverability: One of the highest deliverabilities in the market.

Want to give it a try?

We asked Customer.io to give our subscribers an extended free trial. Sign up through this link and your trial will be automatically extended up to a month.

See how it works for your business!

Profile of the Week 👤

Josh Braun is the go-to expert for anyone looking to up their game in sales with authentic, customer-first strategies.

With years of experience and a deep understanding of buyer psychology, Josh shares practical insights that help sales professionals connect with prospects in a genuine way. His approach focuses on removing friction from sales conversations, making it easier to build trust and secure meetings.

Follow Josh for actionable advice on topics like objection handling, cold outreach, and understanding buyer motives - plus fresh tips on creating curiosity and standing out in a crowded market.

Post of the Week 📈

This week’s highlight comes from Ivan Falco, our Growth Lead, who shared a killer inbound workflow that’s booking 32 meetings weekly and driving 15+ leads for ColdIQ every single day.

Here’s the formula:

• Traffic: SEO, LinkedIn Ads, and organic content

• Capture & qualify: Webflow email form, Apollo.io, and Clearbit for instant routing

• Follow-up: targeted outbound, Slack alerts, and Customer.io sequences

Ivan’s system is a lead-converting machine. Want the full play-by-play? Check out his post!

Data Source of the Week 👩🏻‍💻

Our data source pick is LeadMagic. Built by the industry legend Jesse, it’s definitely a tool worth your attention!

LeadMagic stands out with its powerful email and phone number finder, plus a robust verification feature. It goes beyond basic contact details, tracking valuable sales triggers like technographics, job changes, and Google ad spending data.

With its integration with Clay, LeadMagic fits seamlessly into our workflow at ColdIQ for waterfall enrichment - helping us find, verify, and validate leads with precision.

Play of the Week 🚀

Your personal brand matters a lot. And Lara is an absolute master at building online visibility (200k LinkedIn followers make this clear).

After analyzing LinkedIn content performance data, she discovered something fascinating: it's not just about WHAT you post, but HOW and WHEN you engineer your presence.

In this YT video, she shares 7 tips on how to create more engaging content and become visible.

Thanks for being with us!

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