ColdIQ Sales Tech Lab #28

ColdIQ Sales Tech Lab 🧠👨‍🔬

Hey everyone, thrilled to have you on board for this newsletter!

Peek at the awesome tech goodies we found this week!

Tool of the Week ⚙️

You need to understand your customers and their needs to crush sales, but gathering insights from multiple platforms can be a time-consuming headache.

This is where Common Room steps in to simplify your process.

Common Room consolidates data from all your customer touchpoints - whether it’s social media, community forums, or support channels - into one unified dashboard. You can gain deep insights into customer behavior, sentiment, and engagement with just a few clicks. So you can tailor your outreach, predict needs, and reach out right on time when they might need your solution.

Profile of the Week 👤

Lara Acosta is a must-follow if you’re looking to build your personal brand. And I hope I don't have to convince you that this is the best investment in your career and business (even if you don't have one yet).

People trust and buy from people, not companies. So for anyone offering a product or service personal branding isn't just an option - it's essential.

Lara's feed is packed with actionable insights on how to craft compelling posts, create catchy hooks, and master the art of storytelling. Whether you're struggling to structure your content or looking to leverage AI for content creation, Lara shares valuable strategies, including her top GPT hacks, to grow your online presence

Post of the Week 📈

40% of ColdIQ's 100+ monthly meetings come from signals.

Intent signals (or sales triggers) allow you to focus your sales efforts on prospects who are more likely to need your solution. While many teams use signals for manual research, some tools can automate this process and flow the data directly into your CRM or sales tools.

Dan shared in his post how with the right setup, you can have all this signal data flow into your CRM or tools like Clay, Common Room, and Unify. This allows you to precisely target and follow up with prospects who are showing buying intent - a powerful way to increase your go-to-market strategy.

Data Source of the Week 👩🏻‍💻

Your current customers can be the best data source for building a pipeline.

Ocean.io allows you to clone your best customers with their lookalike search. Just plug in the URL of your ideal customer, and Ocean.io generates a list of similar prospects, helping you target the right companies and people.

Additionally, Ocean.io provides detailed insights into your target

accounts, including firmographic data, technographic data, and real-time intent signals, so you can better segment your list.

Play of the Week 🚀

Wednesday, Nov 20th, 5 PM CET / 11 AM ET. Hope you don't have plans yet!

We'd like to invite you to a webinar on mid-funnel workflows with AI.

Without automation, sales teams often struggle to keep mid-funnel tasks on track or end up with inconsistent & inefficient processes.

AI can streamline these processes, removing time spent on tasks that can be automated, and making your team more efficient.

We’ll be uncovering 3 high-performing workflows to help you automate your mid-funnel sales tasks with Anis Bennaceur - CEO and Co-Founder of Attention.

All attendees will receive the breakdowns of each workflow, allowing you to put them in place for yourself. 👀 

Join us here!

Thanks for being with us!

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