ColdIQ Sales Tech Lab #29

ColdIQ Sales Tech Lab 🧠👨‍🔬

Hey everyone, delighted to have you with us in this newsletter!

Kick off your weekend with the latest buzz from sales technology! 🚀

Tool of the Week ⚙️

Instantly shifts how you can drive your GTM strategies. Initially a platform for sending email campaigns, currently a powerful sales engagement platform.

Regularly dropping new features, now with Instantly you can build your contact lists, identify your website visitors to engage key viewers on autopilot, or use their built-in CRM.

But the real game-changers are pre-warmed inboxes and DFY email infrastructure set-up. You no longer have to wait 2 weeks to launch campaigns. They're set up right away, so you don't have to waste time.

Check those features yourself here.

Profile of the Week 👤

If you’ve ever wondered what it looks like to be at the helm of success, Scott’s story is it.

With a staggering 11 successful exits and partnerships with 12 unicorns under his belt, Scott isn't just playing the game. He's changing how it’s played.

On his profile, Scott shares his actionable tips on entrepreneurship, leadership, and all things sales - from cold email to discovery phase to closing deals. He frequently offers insights into how to navigate the complexities of sales cycles and how to engage and convert prospects at every stage.

So, if you're keen to learn how to lead sales to victory, or how to scale a startup with finesse and strategy, Scott's profile is where you should be heading next.

Post of the Week 📈

Have you ever been confused about making a lead magnet, especially when it feels like you're all out of value to offer upfront? You're not alone!

Eric chatted with Alex Hormozi about what to do if you don't have a lead magnet already and have a tough time creating one.

Many businesses believe they can't provide real value without first gathering info from the customer. But here’s a twist from Hormozi that might just change your game: turn part of your onboarding process into a freebie or a teaser of your services.

Eric outlined this idea and shared 3 ways that you can try to weave into your messaging. Check the details in his post here.

Data Source of the Week 👩🏻‍💻

We chose FullEnrich as this week's data source.

It's a B2B email and phone number enrichment platform that leverages waterfall enrichment. This means it aggregates contact information from over 15 premium data vendors to ensure you're getting the most accurate and comprehensive contact details available - think of it as having the best picks from multiple sources in one go!

Imagine needing to reach out to a prospect but all you have is their LinkedIn profile. FullEnrich comes into play by pulling in email addresses and phone numbers directly from LinkedIn.

The magic doesn't end with data collection - FullEnrich also ensures the reliability of this data with Triple Email Validation. It reduces your bounce rates by confirming email validity through three distinct verification processes, dropping your bounce rate to as low as 1%!

So, if you're on the hunt for a solid tool that streamlines the complex task of data collection and validation, FullEnrich might just be your next best friend in sales.

Play of the Week 🚀

Save the date: Wednesday, Nov 20th at 5 PM CET / 11 AM ET.

Join us for a webinar about using AI for mid-funnel tasks.

Without automation, sales teams often struggle to keep mid-funnel tasks on track or end up with inconsistent & inefficient processes.

AI can streamline these processes, removing time spent on tasks that can be automated, and making your team more efficient.

We’ll be uncovering 3 high-performing workflows to help you automate your mid-funnel sales tasks with Anis Bennaceur - CEO and Co-Founder of Attention.

All attendees will receive the breakdowns of each workflow, allowing you to put them in place for yourself. 👀 

Join us here!

Thanks for being with us!

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