ColdIQ Sales Tech Lab #31

ColdIQ Sales Tech Lab 🧠👨‍🔬

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Let’s jump into the latest sales tech buzz! 🤓

Tool of the Week ⚙️

With Lemlist you can not only automate your email and LinkedIn efforts but also build lists with their 450M+ B2B database. Each lead is already verified, so you can directly push prospects to your multichannel sequences. Don't limit yourself to plain text in follow-ups, as you can leave your prospects voice notes, add an image or video. Keep your emails away from spam with their warm-up feature and call the most promising leads thanks to lemlist phone number enrichment.

Profile of the Week 👤

Most sales orgs don't have a closing problem. Reps need more quality at-bats. Pipeline is thin. And sales is getting harder. Jason gets this better than most and on his profile shares practical tips about outbound-led sales motion. Whether it’s writing better cold emails, nailing the first 30 seconds of a cold call, or handling common objections, his content breaks down complex sales challenges into simple, actionable steps. Jason keeps up with the latest sales trends, like using AI for finding new customers or adjusting to buyer changes, and gives advice to keep your selling style up-to-date. Take a look at his profile here.

Post of the Week 📈

For most businesses, targeting by basic filters like job title, company size, and industry won't be enough. Outbound requires a more strategic (and creative) approach than ever before. To keep your pipeline full, try leveraging different sources. Account technographics, companies using competitive solutions, social engagement or your website visitors - these are just some of the angles you can use in your campaigns. In this post, I shared a guide and strategy for identifying leads from multiple sources.

Data Source of the Week 👩🏻‍💻

Octave helps you uncover insights about your offer that lead to repeatable outbound sales. It's a GTM platform that understands your product and customer base enough to help you sell it. Sales messaging and positioning are not static but evolve with the needs of the market and individual customer pain points. It can help you generate tailored messaging for different personas and use cases. Octave's Playbooks feature leverages AI to spin up targeted messaging campaigns quickly, which are continuously optimized based on real-time insights gathered from your interactions. Check it for yourself here.

Play of the Week 🚀

What if your sales team could boost revenue from $150k to $250k in just 30 days?

In this YouTube video, Misha shared strategies that propelled their sales from zero to $ 250,000 per month in high ticket sales. He explained how competitive company culture and using a clever sales funnel lets them spend more on ads without losing money, helping them gain new customers and profits.

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