ColdIQ Sales Tech Lab #38

ColdIQ Sales Tech Lab 🧠👨‍🔬

Hey everyone! Let's wrap up the week with your latest news in sales tech. Hope you find it interesting!

Tool of the Week ⚙️

If you’re still manually managing sales workflows, it’s time to change that. Octave is an AI-driven revenue execution platform that helps GTM teams automate workflows, optimize deal execution, and make better, data-backed decisions.

It keeps your entire sales cycle aligned so you can spend less time on admin and more time closing deals.

With Octave you get:

- AI-powered insights: predict risks, recommend next actions, and keep deals on track.

- Smoot integrations: connect with your CRM, email, and data tools hassle-free.

- Automated tasks: streamline approvals, follow-ups, and pipeline tracking.

- Team up live: keep sales, marketing, and support in sync.

Profile of the Week 👤

Allie is an expert in using AI for business and strategy. She used to lead Amazon's AI team and now invests in new ideas. She gives amazing tips on how AI can help businesses grow. You should check her out if you're serious about leveraging AI in your sales processes.

Post of the Week 📈

ChatGPT and Perplexity are great… but what if there’s a better alternative? Ruben breaks down why DeepSeek is now his go-to AI tool for research, automation, and productivity. His post is a great read if you want better AI workflows.

Data Source of the Week 👩🏻‍💻

Bad data is killing your ROI. It’s the hidden cost in every sales campaign. High bounce rates, poor deliverability, and blacklisted domains - these issues derail even the best strategies. The issue? Outdated or invalid email lists. But there’s a better way.

Tools like Prospeo ensure you’re working with accurate, verified prospect information so you can focus on real opportunities.

Play of the Week 🚀

Everyone talks about creating content and growing a personal brand, but what really matters is getting it seen by the right people. This week’s featured play dives into the exact strategies Lara used to scale two businesses from zero to multiple six figures - leveraging content, sales, and personal branding.

Key takeaways:

- Distribution > Content: creating content is easy, but distributing it effectively is what drives growth.

- Build authority: go beyond likes - craft educational content that turns followers into buyers.

- Master LinkedIn: the platform is still undervalued. If you’re not posting regularly, you’re missing out on massive organic reach.

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