ColdIQ Sales Tech Lab #40

ColdIQ Sales Tech Lab 🧠👩🏼‍🔬

Hey there! I've got the latest news in tech sales for you. Enjoy!

Tool of the Week ⚙️

Unify is an AI-powered platform designed to help you find and engage with qualified target accounts smoothly.

With access to over 120 million B2B contacts, Unify handles data validation to ensure you’re reaching out to accurate email addresses & phone numbers. You can also leverage intent signals, helping you identify prospects who are actively researching solutions like yours. So you can focus your efforts on leads most likely to convert.

With Unify you can:

→ Prospect with AI help: scrape data from multiple websites to uncover key insights about your target customers and find the most qualified prospects using person and company-level signals.

→ Personalize: pull information from LinkedIn, CRMs, and other platforms to craft personalized messages that resonate with each prospect.

→ Integrate: connect Unify with your current tech stack for a smoother sales workflow.

Profile of the Week 👤

If you’re looking to learn from someone who’s not just succeeded but transformed the sales game, Scott Leese is that person. With 11 successful exits and collaborations with 12 unicorns, Scott’s track record speaks for itself.

Scott’s profile is a treasure trove of insights on entrepreneurship, leadership, and every stage of the sales process - from cold outreach to closing deals. Check out his content if you want to expand your business or get better at selling.

Post of the Week 📈

Making your LinkedIn profile shine isn’t just a “nice-to-have” - it's key for attracting clients, growing your connections, and getting noticed. This week's featured post breaks down the exact steps you need to take, from having a great profile photo to using the featured section smartly.

Data Source of the Week 👩🏻‍💻

AI sales agents are one of the hottest topics in sales tech right now, and Claygent is leading the charge. Built by Clay and powered by the most popular models - Neon, GPT, and Claude.

With a well-crafted prompt, Claygent explores websites, extracts information about companies and people, and hands the data right over. Need to build a lead list of 100 pastry companies in your state and verify their size? Claygent handles it fast, letting you relax instead.

Play of the Week 🚀

Shan's agency made $23 million in sales last year. His approach? Doing outreach the right way and focusing on personalized, high-value interactions.

In his YT video, he shared the entire strategy:

→ Outreach done right: Ditch the spray-and-pray method. Invest time in researching and manually reaching out to the right prospects with tailored messages.

→ Prepping for sales calls: Research every detail about your prospect’s business, social media, and customer feedback to personalize your pitch and demonstrate expertise.

→ Sales call framework: Use a custom presentation, actively engage with prospects during the call, and adapt to the flow of conversation.

→ Post-call follow-up: Impress prospects by sharing valuable insights and solutions even after the call, building trust and increasing your chances of closing deals.

Check out the full video. 👇🏻

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