ColdIQ Sales Tech Lab #4

ColdIQ Sales Tech Lab 🧠👨‍🔬

Hello everyone!

Here's a fresh batch of our latest discoveries in Sales Tech from the past week, ready for you! 👇🏻

Tool of the Week ⚙️

Relevance and timing are crucial to succeed in outbound sales. And that's where sales triggers come in. Specific events or indicators that signal an opportunity for outreach and that prospects might be ready to buy.

Trigify.io is leveraging these triggers, providing a platform to identify, track, and capitalize on sales opportunities. 

You can also automate your outreach based on specific triggers. 

Save time and ensure that your outreach efforts are timely and targeted, increasing the likelihood of success in converting prospects into customers.

Profile of the Week 👤

This week, we're shining the spotlight on Florin Tatulei in our Profile of the Week. He's a seasoned leader with loads of advice on everything sales-related. Florin covers the whole gamut - from crafting cold emails and making cold calls to mastering discovery processes and closing deals.

Post of the Week 📈

This week Lanny shared a universal framework that will keep your messages consistent and clear. Sure, you still need to have a value proposition to capture the attention of your prospects, but using structures will help you maintain consistency in communication.

Data Source of the Week 👩🏻‍💻

75+ data sources within one platform. To find and verify any email address & direct phone number. 

PersanaAI did it perfectly. 

With their data enrichment, no lead will hide. 👀 You don't have to worry about the manual work, it will find, enrich, and personalize your outbound leads at scale.

Play of the Week 🚀

A new YouTube star was born this week! 

In his first video, Mich shared how to identify and reach out to anonymous website visitors using only three tools - RB2B, Clay, and Smartlead.

Moreover, with data enrichment in Clay, you can qualify these leads and personalize your message based on their job title, industry, or anything else that comes to your mind.

It’s simply a matter of ‘people are interested in your offering’ and you’re saying “Hi, can I help you?”

PS Such workflow generated 2 opportunities for our client in the first 24 hours after launch.

Thanks for reading us so far!

What are your thoughts on this week's email?

If there are topics you'd like us to explore, feel free to reply to this email or reach out to me on LinkedIn.

Keep crashing the week & see you next Wednesday!

PS If you need help building outbound systems that sell for you 👉 Work with us.