ColdIQ Sales Tech Lab #47

Monika Grycz
May 10, 2025

ColdIQ Sales Tech Lab 🧠👩🏼‍🔬

Hello everyone! We’re sliding into the weekend, and you know what that means - your weekly dose of sales tech gems is here. Cool tools, clever plays, and a little inspo to help you wrap things up strong. Let’s go! 🚀

Tool of the Week ⚙️

This week’s MVP? Instantly - your new best friend for scaling cold outbound without losing your mind (or inbox health).

If you’re juggling lead gen, personalization, and deliverability hacks across 10 tools… stop. Instantly rolls it all into one sleek platform. Here’s what we love:

Unlimited email accounts = reach more of your ICP without throttling volume.
Smart AI features = dynamic spintax, auto-personalization, and deliverability tools that actually work.
Built-in CRM = no more jumping tabs. Track convos and follow-ups in one place.
Inbox protection = stay out of spam folders with tools designed to keep your sender rep clean.

TL;DR: It’s the growth hacker’s dream tool for hitting inboxes and scaling outbound like a pro.

Profile of the Week 👤

Content is the new sales.

And Pierre is on a mission to transform how B2B founders and marketers grow - by turning LinkedIn into their highest-performing channel.

With deep expertise in storytelling, positioning, and go-to-market strategy, Pierre helps craft content that doesn’t just get likes.

but drives pipeline. His posts cut through the noise with clear frameworks, practical insights, and real-world examples that show how to make content work like a top-performing SDR.

Check out Pierre’s profile if you’re serious about building a LinkedIn presence that sells while you sleep.

Post of the Week 📈

Dan & Noam pulled 18.5 million impressions in a year - and just shared their entire content stack.

They walk through everything: how they plan content, use AI to come up with ideas, turn long-form into short videos, and automate sales follow-ups. It’s basically a behind-the-scenes look at a content machine that actually drives results.

If you’re trying to scale your content and convert attention into pipeline, this one’s a gem.

Data Source of the Week 👩🏻‍💻

Tired of scraping the same stale B2B databases as everyone else? OpenMart might just be your secret weapon.

Especially if you’re looking to target local businesses but are tired of digging through Google Maps and Yelp. OpenMart treats SMB data like a first-class citizen.

Think of it as ZoomInfo or Apollo, but built exclusively for local businesses and points of interest. OpenMart pulls from unstructured data like government filings, websites, reviews, and social profiles - so you’re not just getting names, you’re getting signals.

If local businesses are your ICP, OpenMart might just be your unfair advantage.

Play of the Week 🚀

What if your sales process ran itself?

Ben built a fully automated sales process using n8n, Airtable, and Claude, and honestly? It’s like having a full-time sales assistant that never sleeps.

Here’s the gist:

When someone books a meeting, the system does lead research for you.
It spits out a personalized meeting brief (with info pulled from LinkedIn, reviews, company data - crazy stuff).
After the call, it uses Fireflies to analyze the transcript, prep your next move, and even help with objection handling.
Then? It drafts the proposal and lets you tweak it in Airtable or with Claude before sending.

Everything’s tied together in a custom Airtable CRM that updates itself in real time. No tabs. No copy-pasting. Just… magic.

Thanks for being with us!

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