ColdIQ Sales Tech Lab #48

ColdIQ Sales Tech Lab 🧠👩🏼‍🔬

The weekend’s within reach, and you know the drill - it’s time for your weekly dose of sales tech gold. Smart tools, savvy strategies, and a spark of inspiration to help you finish the week strong. Let’s dive in! ⚡

Tool of the Week ⚙️

Relevance AI lets you build and deploy AI agents - like digital BDRs, marketers, and support reps - that automate the busywork across sales, marketing, ops, and support.

With no-code tools and smart integrations, you can launch AI workflows that qualify leads, personalize campaigns, answer customer queries, and analyze data - without writing a line of code.

Why we love it:

• AI BDRs that schedule meetings & enrich your CRM

• Personalized marketing outreach, powered by agents

• Fast analysis of unstructured data for better decisions

• Integrates with 2,000+ apps, SOC 2 + GDPR compliant

A smarter way to scale - without scaling headcount.

Profile of the Week 👤

After six years of running a B2B agency, Niels Broekema faced a challenge that many founders know too well: invisibility. Relying solely on word-of-mouth left him stuck in a feast-or-famine cycle - with no time to grow, lead, or breathe.

In 2022, Niels flipped

d the script. He built a repeatable system to attract leads through Content Design - a strategy that combines clear messaging, smart visuals, and content built to convert on LinkedIn.

Now, he helps founders, CEOs, and creators do the same. His clients don’t just go viral - they get paid.

Check out Niels’ profile for actionable content on brand visibility and conversion.

Post of the Week 📈

1000 linkedin leads - scored and qualified automatically. Kenny did this.

Kenny built an insane n8n workflow that takes your outbound research from hours to automated. It finds, filters, and scores up to 1,000 LinkedIn companies at a time - completely hands-off.

Here’s what it does:
→ Finds companies via LinkedIn search (Ghost Genius API)
→ Enriches with key data: website, follower count, activity
→ Filters out weak leads
→ Uses GPT to score each one based on your ICP
→ Deduplicates against your CRM
→ Drops Tier 1 leads into Google Sheets - or Slack, Airtable, Notion, even Instantly

This is next-level lead gen for anyone running cold outreach at scale.

Data Source of the Week 👩🏻‍💻

If local businesses are your ICP, OpenMart might be your unfair advantage.

Built specifically for SMBs and points of interest, OpenMart goes beyond Google Maps and Yelp. It pulls from rich, unstructured data - government filings, websites, reviews, and social profiles - so you're not just getting lists, you're getting buying signals.

It’s like ZoomInfo, but for the local economy.

Play of the Week 🚀

This week’s play comes from Sean, founder of Genflow - a $100M agency that scaled without spamming a single inbox.

In his latest video, Sean breaks down why manual, insight-led cold outreach (aka Hot Outreach) trumps mass AI automation every time. While most agencies rely on scraped data, templates, and cold tools, Sean signs top-tier clients like Chris Williamson and Ali Abdaal by doing deep research and leading with value.

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