ColdIQ Sales Tech Lab #49

ColdIQ Sales Tech Lab 🧠👩🏼‍🔬

The weekend’s almost here - but first, your weekly fix of sales tech insights. Tools to try, plays to test, and ideas to spark your next big win. Let’s jump in! ⚡

Tool of the Week ⚙️

There’s no GTM without Clay. Period.

Clay is what happens when you mix data scraping, enrichment, AI, and automation into one ridiculously powerful platform. You can pull leads from almost anywhere, enrich them with 100+ data points, and auto-generate custom intros that actually sound human - all in one flow.

It’s the backbone of any serious outbound engine. Whether you're targeting ICPs, building custom lists, or scaling campaigns with precision, Clay handles all the tough stuff.

If you're building GTM without Clay, you’re doing it the hard way.

Profile of the Week 👤

From bootstrapping websites at 21 to building and selling an 8-figure agency by 30, Chris’ journey is a masterclass in modern entrepreneurship.

He skipped the corporate path and founded Verb Brands, which went on to win clients like Bugatti and become a top luxury marketing agency. After selling it in a major exit, he co-founded Lottie, raised $35M, and scaled it rapidly.

Today, Chris is helping other founders scale with the same operator mindset that fueled his own success.

Whether you're building your first company or scaling to your next level, his content is packed with real, hard-won insights.

Post of the Week 📈

One of my clients booked 30 meetings from a single cold email campaign I ran.

I broke down the full strategy in a recent LinkedIn post:

• Email 1 - Hooks attention with a pain-aware opener and sharp value prop
• Email 2 - Reframes the offer as a no-brainer win
• Email 3 - Light touch: checks priorities or asks for a referral - zero pressure

The key? Relevance, timing, and a message that actually matters.

Check out the full strategy. 👇🏻

Data Source of the Week 👩🏻‍💻

If you’re tired of chasing down contact info, FullEnrich makes it easy.

Just drop in a spreadsheet, pull data straight from LinkedIn Sales Nav, or hook it up to your favorite tools with Zapier. It pulls from 15+ vendors to help you find verified emails and phone numbers - no more dead ends or bouncing around between platforms.

It’s plug-and-play, and it saves you a ton of time when you're trying to get in front of the right people.

Play of the Week 🚀

If creating content feels like a never-ending chore, this week’s pick will change that.

Kallaway - who generated billions of views - just dropped a full breakdown of how to use AI to speed up your entire content workflow. From idea generation to writing, editing, and visuals, he shows how to create faster without cutting corners.

It’s not just about using more tools - it’s about knowing how and when to use them to actually save time and improve quality.

Thanks for being with us!

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