ColdIQ Sales Tech Lab #51

ColdIQ Sales Tech Lab 🧠👩🏼‍🔬

51 weeks. Same structure. Same promise.

One tool. One LinkedIn profile. One data source. One post. One video.

Week after week = curated, tested, shipped.

Some of you have been here since Issue #1.
Some just joined.

Either way, you're here for the same reason: Signal that sharpens your GTM game.

Just what’s actually working. So, no matter if you're scanning on a Monday sprint or deep-diving with coffee → let’s make the #51 worth your scroll.

Here’s your weekly edge ⚡

Tool of the Week ⚙️

Still wrangling your CRM manually? You’re bleeding time and missing revenue. Momentum fixes that.

Momentum is your GTM command center, built to actually make your sales, CS, and RevOps teams faster, sharper, and more aligned.

Just start by letting it listen in on your customer interactions (think calls, notes, updates) and turn all of it into structured CRM data automatically.

No more chasing reps to update fields + no more half-baked forecasting.

You’ll get:

1. Real-time CRM updates with zero rep effort → text fields, dropdowns, even MEDDPIC.

2. AI call summaries saved straight to Salesforce (and summarized across your whole pipeline).

3. Deal rooms in Slack that auto-spin based on activity, not admin.

4. Smart GTM workflows that nudge reps, flag risks, and move deals based on rules you define.

Every interaction becomes fuel for smarter coaching, faster execution, and cleaner reporting.

And the best part? It works behind the scenes, so your team can focus on what actually moves the needle.

Momentum is trusted by top teams at Ramp, Demandbase, Postman, Zscaler, and more. If your CEO wants AI results (without the AI headaches), Momentum’s the move.

Profile of the Week 👤

Luke’s ghostwritten for 50+ brands since 2019, but these days, he’s using his own voice to call out what most won’t:
→ Reach is down.
→ AI is everywhere.
→ And posting “value” isn’t enough anymore.

Luke’s feed is a crash course in modern LinkedIn marketing: how to write content that sells, message without being weird, and yes, why it might be time to pay for ads.

You’ll also find free tools like his AI Content Ideas Generator and a no-BS course on AI writing.

If you’re building on LinkedIn in 2025, Luke’s the follow that keeps it real.

Check out his profile and grab the good stuff.

Post of the Week 📈

Adam Schoenfeld just dropped a truth bomb on AI startups chasing hype:

“Vibe revenue is the new GTM problem.”

Viral demos. Fast signups. Pretty charts.
Then… month #6 hits, and churn eats your ARR.

Why? People paid out of curiosity, not because you solved a real problem.

Adam breaks down how to escape the FOMO trap and build something that lasts:
✅ Nail your ICP
✅ Obsess over real outcomes
✅ Stop chasing “shiny”

This one’s a must-read if you’re building with AI.

Read the full post, and prepare to highlight the whole thing.

Data Source of the Week 👩🏻‍💻

Unify is a signal engine that turns intent into pipeline.

Think:
→ Real buyer signals
→ AI agents doing deep research
→ Multichannel sequences firing automatically

It’s how Perplexity drove $1.7M pipeline in 3 months
How Innovate Energy hit $15M in 30 days
And how Navattic booked $100K pipeline in 10 days

No more guessing who to reach, what to say, or when to say it.

Unify gives your team the data and the system of action to move fast.

If your outbound is still manual, fragmented, or stuck in “spray and pray” mode… Unify’s the upgrade.

Check out Unify & see why top growth teams are switching.

Play of the Week 🚀

Lara Acosta didn’t just grow on LinkedIn. She exploded.

From 0 to 250K followers, fast. Really fast. You can’t even imagine how fast.

And in this video, she lays out the exact steps that got her there.

No recycled tips. Just the real blueprint:
→ How to stand out (even without a niche)
→ What to post when you have no idea what to say
→ How to turn followers into clients, without sounding like a pitch machine

If you’re serious about LinkedIn growth in 2025, this is your playbook.

Watch the video and take notes. You'll want to.

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