ColdIQ Sales Tech Lab #89

Hey ColdIQers! June’s coming fast, so how’s your pipeline looking? If it’s not full yet, no worries — I’ve got some fresh tips to help you fill it up quick.

Let’s dive in!

Tool of the week ↴

Still doing it all by hand? You’re probably missing out on serious deals.

I was there, buried in follow-ups, slow replies, and sketchy data. Then I found Relevance AI. No need to code a thing. It builds smart helpers that handle lead research, outreach, and more (all on autopilot!).

Suddenly, my team saved hours daily and closed way more deals. If you want to stop juggling and start scaling without headaches, give Relevance AI a shot. Real folks, real results + no tech degree required.

Your future self will thank you.

Profile of the week ↴

Want to master GTM without the headache? Meet Louis van Wyk.

I’ve seen him break down GTM tricks that usually take hours into just minutes. The guy makes the complex simple + no jargon, no fluff. Head of education at ColdIQ, he’s your shortcut to real, practical GTM skills.

His content? Clear, actionable, and packed with insider hacks. Hundreds trust him to boost their tracking game daily.

Why subscribe? Because learning GTM shouldn’t feel like rocket science.

Follow him and get smarter, faster.

Post of the week ↴

AI agents are rewriting the rules of GTM. Half the job? Build the agent. The other half? Feed it with killer data.

This post breaks down 11 must-have tools powering Claude Code, tools like Apollo.io’s massive database, LeadsFactory’s LinkedIn insights, and Instantly.ai’s smart email sequencer. It’s about stacking tech that actually talks to each other, turning messy workflows into smooth, automated power plays.

Why care? Teams wiring these sources see response rates jump from 2% to 18%. That’s not magic—it’s smart orchestration.

A quick hit list to get started:

Ready to level up your GTM game? Check out the full post—it’s packed with real tools and real insights to get you building smarter, not harder.

Data source of the week ↴

Apollo.io is a game-changer. Seriously.

I used to waste hours chasing dead leads. Now? I close deals faster. The secret: Apollo’s huge, fresh data stash. It’s like having a cheat sheet for sales. Every contact feels handpicked. Prospecting shrank from a drag to a sprint.

Apollo’s AI helps me hit targets smarter, not harder. No fluff, just results. If your pipeline feels dry, Apollo’s your lifeline.

It's your sales sidekick. Get in, find leads, crush goals. Apollo.io makes selling smoother, quicker, and way more fun. Try it and watch your pipeline glow.

Play of the week ↴

Want to build a full outbound campaign in under 20 minutes? Watch Louis show how to do it with just voice commands and Claude Code. No long hours or complicated tools. Just quick, real results.

The video breaks down how to find verified leads, write killer email copy, and launch your campaign fast. You’ll learn how to build your own skills in Claude Code, keep your lists fresh, and make your campaigns improve on their own.

Here’s a sneak peek of what you’ll get:

  • A step-by-step demo of creating a campaign from scratch

  • Tips on writing effective outreach messages with AI

  • How to set up self-updating campaigns that save time

If you want to speed up your lead gen and outreach, this is for you.

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Also, curious how this GTM engine would look for your company?

Book a call with our team, and we’ll break down how to evolve your GTM across outbound, LinkedIn content, and LinkedIn Ads.

The exact system we use to drive consistent B2B growth.