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- ColdIQ Sales Tech Lab #90
ColdIQ Sales Tech Lab #90
Hey ColdIQers, can you believe this is our 90th newsletter?
I’ve gathered the coolest GTM tips and stories just for you — dive in and discover what’s new and useful today!
Tool of the week ↴
When you're scaling fast, the bottleneck is rarely sales. It's everything that happens after the deal closes. Quotes built manually in Google Docs. Invoices that don't match the contract. Revenue stuck in spreadsheets. Finance and sales fighting over numbers that should match but don't.
That's the gap Hyperline fills.
It's a revenue management platform that handles your entire quote-to-cash flow in one place — CPQ, billing, usage-based pricing, and revenue recognition.
Lemlist uses it to support their shift from PLG to Enterprise deals
Gladia uses it to handle pay-as-you-go billing without a finance team buried in invoices
It plugs directly into Stripe Billing, HubSpot, Salesforce, and Attio, so your CRM stays the source of truth
What they're claiming on their side: 80% manual billing work eliminated, 99.9% reconciliation accuracy.
If you're closing deals faster than your back-office can keep up - Hyperline may be worth a look.
Profile of the week ↴
GTM is way more than cold emails. It’s content, ads, and smart automation. I stumbled on Ivan Falco’s work and it’s a game-changer.
He’s managing $200k/month ad spend through Claude Code — a no-code AI beast that tweaks bids, spots issues, and crafts killer campaigns.
His step-by-step posts break down AI-powered GTM moves: from building laser-focused lead lists to running ads that actually convert. Following Ivan means getting insider tricks to scale faster, save time, and multiply pipeline.
Quick wins from Ivan:
Automate pipeline growth with Claude Code
Build killer ABM campaigns in under an hour
Turn LinkedIn engagement into real leads
Seriously, don’t miss this.
Post of the week ↴
What’s behind a $7M/year GTM agency?
A killer system. Tight team. Smart plays.
From 45,000 monthly visits to automated sales and onboarding — the agency runs on data, tech, and hustle. Think programmatic SEO with AirOps, LinkedIn power plays, lead scoring with n8n and Clay, and real sales muscle closing $5-10K+/month deals.
Want the blueprint? Here’s the skinny:
Multi-channel traffic funnel: LinkedIn, SEO, ads, cold outreach
Lead capture that actually works — no traffic wasted
Sales prepped with AI-enriched insights
Delivery automated to scale without chaos
Curious how all these parts sync to build millions in ARR? Dive into the full breakdown and get ideas to upgrade your own GTM game.
Data source of the week ↴
Most people are already using ChatGPT for prospecting.
The catch - it doesn't know your accounts or what's working on your team. Different prompts, five open tabs, more copy-pasting than selling.
More "AI." Not more meetings.
Nooks just shipped AI Assistant to close that gap.
It's built to run your outbound, not just answer questions - sitting on top of ChatGPT, Claude, and Gemini, plugged into the data that runs your GTM.
Hand it an account: it builds the strategy, finds prospects, writes every sequence
Let it run overnight: your team wakes up to outreach ready to send
Ask it what's working: it turns performance into plays the whole org can run
Since rolling it out internally, they've more than doubled pipeline from email and given reps back hours a day.
If you've been waiting for AI in outbound that does more than draft emails, Nooks is the one I'd watch first.
Play of the week ↴
Want to make your LinkedIn posts go viral? Pierre cracked the code, and I’m sharing it with you.
Forget boring text. Start with a killer infographic. Then, catch eyes with simple hooks that pull people in. Watch how Pierre builds a top post live—step by step. You’ll see real hacks that actually work.
This video shows exactly what makes LinkedIn posts stick. How to design posts that get likes, saves, and shares. Why simple, layered formats crush clutter. And how to write copy that keeps people reading till the end. Over 100 views already and growing fast.
Sneak peek:
Start with a bold infographic
Write hooks that grab attention
Use clear, easy-to-follow post structure
End with a strong finish that invites action
Ready to stop scrolling and start posting?
Thanks for being with us!
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Also, curious how this GTM engine would look for your company?
Book a call with our team, and we’ll break down how to evolve your GTM across outbound, LinkedIn content, and LinkedIn Ads.
The exact system we use to drive consistent B2B growth.



