ColdIQ Sales Tech Lab #96

Hey ColdIQers! We missed you last week because of the big launch, but now we’re back with fresh, easy GTM insights you don’t want to miss.

Let’s jump right in!

Tool of the week ↴

The most repetitive job in outbound I faced is refilling campaigns with fresh leads every week. Build a great campaign, it runs through your list, and then it just… stops.

Instantly just shipped the Lead Finder Agent & it kills this loop entirely.

1. Attach an agent to any campaign and set a minimum number of active leads (e.g. "always keep 50")

2. When your lead count dips below that threshold, the agent automatically finds fresh prospects matching your audience and tops it back up

3. You don't even need to define the audience - it analyzes your existing leads and suggests same profile, broader reach, or similar companies

When a search runs dry, it broadens the audience on its own to keep leads flowing or pauses and notifies you. Your call.

Every top-up is logged with stats so you have full visibility. One agent per campaign. New leads enter the sequence and get emailed normally.
Try it here.

Profile of the week ↴

Want in on ColdIQ’s first hiring wave? Meet Hugues - the mastermind behind the team build. Quick, sharp, and insanely insightful.

His posts? Pure gold. Think: hiring tips you actually want, industry hacks, and real-world advice that makes you think twice.

Follow his profile and you get:

• Early job alerts

• Insider tips to nail the process

• Straight talk on team culture

Don’t miss out. This is where careers kick off.

Post of the week ↴

Biggest bet ever. We’re shaking up GTM with Claude Code – an AI-powered engine that slashes campaign launch from days to hours. Imagine a single API handling lead lists, buying signals, messaging angles, and uploading to your sequencer.

This isn’t just tech hype. It’s built on $7M agency growth, 275+ clients, and tens of millions of emails sent. Tools like Exa, PredictLeads, CompanyEnrich, and Apollo (+40 more!) get coordinated seamlessly under one roof.

Quick wins?

• Feed your AI agent top GTM skills & internal context

• Connect 8-12 APIs effortlessly

• Automate lead sourcing, intent detection, and outreach draft

Curious how your team can run GTM like never before? Dive into the post.

Data source of the week ↴

Most GTM teams don't have a data problem. They have a workflow problem.

Finding leads means jumping between tools. Enrichment lives somewhere else. Intent signals, technographics, and company data come from different providers, all with their own APIs, formats, and pricing. Building a simple prospecting workflow can take hours before you've found your first lead.

That's why we built the ColdIQ Unified API.

One API key gives you access to 40+ GTM data providers and 700+ endpoints. Search companies, find contacts, enrich records, uncover buying signals, and build outbound workflows from Claude Code, your favorite AI agent, or directly from code.

What you can do with ColdIQ

• Find target companies and decision-makers in seconds

• Enrich leads with emails, phone numbers, and company data

• Track hiring, funding, technographic, and intent signals

• Build prospecting workflows directly inside Claude Code and AI agents

• Connect GTM data to your CRM, sequencer, or custom applications

• Replace dozens of API integrations with a single API key

What's included

• 40+ GTM data providers and 700+ endpoints

• Automatic provider routing based on fit, cost, and accuracy

• REST API, MCP server, and natural language agent interface

• 100+ battle-tested GTM skills and playbooks

• Credits that roll over for up to three months

• Free beta access with no credit card required

ColdIQ isn't just another API. It's the GTM system we've built while helping 300+ companies generate more than $50M in ARR, now packaged for developers, operators, and teams that would rather ship than spend their day switching between tabs.

The beta is live. We'd love to have you build with us.

Play of the week ↴

Tired of spending hours hunting leads and writing cold emails? Watch how I turned a messy, manual mess into a smooth, mostly automatic campaign in one session.

I show you step-by-step how to find verified leads, clean your data, and craft emails that actually connect-using some clever AI tricks. You’ll see real demos, learn how to personalize without extra sweat, and get your campaign ready in minutes, not days.

Inside the video, you’ll learn:

• How to build a clean list that works

• Writing rules that keep your offers sharp

• How to tell AI exactly what you want

• Real tactics to make emails feel personal

• Watching the plan come alive on Instantly

If you want to spend less time doing everything by hand and more time closing deals, this is the one to watch.

Thanks for being with us!

How do you feel about our newsletter? We’d love to hear your thoughts.

Also, curious what your GTM engine could look like with the right data, playbooks, and AI workflows behind it?

Create your free ColdIQ account and explore how to unify your GTM stack, build smarter prospecting workflows, and automate your revenue engine.

You’ll get access to the same data infrastructure and workflows we’ve built while helping 300+ B2B companies generate $50M+ in ARR.

Get started here.