Did the Agentic Era of GTM just start?

Instantly is betting heavily on it: they just launched 5 AI agents.

Author

Michel Lieben
September 24, 2026

ColdIQ

Hey ColdIQers!

A few days ago I told you that Instantly was preparing some insane updates. It’s now live! They released 5 AI agents backed by millions of emails processed through their platform.

Introducing Instantly Agents

All this data gives the agents access to all the knowledge people share by using their platform. This led to conclusions that we are totally aligned with at ColdIQ:

> Small lists work better than big ones
> Outreach should be multi-touch
> Deliverability decides everything
> Value-driven messages convert better
> Deep research makes an email feel 1:1

Julien explained in detail what the agentic era of GTM looks like with Instantly. See it here:

The 5 new Instantly AI agents

Do you think Agentic GTM already works?

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Btw, don’t miss our special offer, only 4 spots left in September. Choose the Scale plan ($499/mo) and get unlimited 1:1 consulting from our GTM experts until you book your first meeting. Book here for more information.

See you in the next one,

Mich

PS: Just launched a YouTube video. Check it out here: LinkedIn Masterclass: How to Blow Up your Profile in 2026